Influencer Marketing

Teacher

Course Description:

This course is a comprehensive, practice-oriented program designed to equip students, professionals, entrepreneurs, and aspiring influencers with the essential tools and strategies to effectively plan and execute influencer marketing campaigns. In today’s digital age, influencers play a critical role in shaping consumer behavior and brand perception. This course dives deep into the dynamics of influencer marketing and teaches learners how to harness its power to drive brand awareness, engagement, and conversions.

Through 100% practical sessions, learners will explore the full lifecycle—from understanding the fundamentals and creating social media strategies, to identifying suitable influencers and managing collaborative campaigns. The course places a strong focus on selecting and working with the right influencers and micro-influencers based on brand objectives, audience alignment, and platform relevance. It also includes hands-on experience in crafting impactful content and developing influencer briefs to ensure consistent brand messaging.

Beyond campaign development, the course emphasizes the importance of personal branding, helping learners—especially aspiring influencers and content creators—enhance their online presence and build credibility in the digital space. Real-world case studies and applied learning will ensure students not only understand the theory but also how to apply strategies in practical scenarios.

What will be discussed in the course Influencer Marketing?

Introduction to Influencer Marketing
Overview of influencer marketing
Social Media Platforms and Strategy Development
Creating a social media strategy
Identifying and Engaging Influencers
Criteria for selecting influencers
Building relationships with influencers
Content Creation and Management
Types of content for influencer marketing
Campaign Execution and Management
Case Studies and Practical Applications

Influencer Marketing Course Benefits:

Equipped Graduates: Provide students with the skills needed to excel in the modern marketing environment.
Increased Brand Awareness: Leverage influencer networks to boost DIU’s brand recognition and reputation.
Stronger Alumni Network: Engage alumni through workshops and create a more active DIU family.
Market Leadership: Establish DIU as a leader in innovative marketing education.

Who is the course Influencer Marketing for?

Students and professionals related with Marketing & Sales
Small business owners, entrepreneurs, and startups who want to leverage influencer marketing to expand their brand reach and grow their audience
PR and Communication Professionals
Agencies and Consultants
Content Creators and Aspiring Influencers

What learners will learn?

Upon completing an online course on influencer marketing, learners can expect to gain a comprehensive understanding of Core concepts and terminology in influencer marketing, how influencers fit into the broader digital marketing strategy, tools and metrics for finding influencers aligned with brand goals and target audiences, designing content strategies that resonate with both the audience and the influencer’s style, best practices for writing briefs and guiding influencers on brand messaging, effective communication and setting clear expectations with influencers.

Learner’s requirements to do the course:

Familiarity with fundamental digital marketing concepts, including social media, content marketing, and customer engagement, will be helpful for the learners.

What More to Expect?

19 complete lessons within 1.5 hour of time
Quizzes to assess learning from the course
Option to discuss problems on the lessons through the course forum
Certificate of achievement issued with the affiliation of HRDI and Skill Jobs

GoEdu Learner’s Manual

Course Forum

Course Features

Lectures 19
Quizzes 1
Duration 1.5 hour
Skill level All levels
Language English
Students 0
Certificate Yes
Assessments Self

Dr. Md. Masum Iqbal

Dr. Mohammed Masum Iqbal is a professor in the Department of Business Administration and the Dean, Faculty of Business and Entrepreneurship at Daffodil International University (DIU). He specializes in Marketing and Customer Relationship Management and teaches courses relating to Marketing and Customer Relationship Management at postgraduate and undergraduate levels. Dr. Iqbal also specializes in social business. Currently, he is the Director of Yunus Social Business Centre (YSBC) and the Convener of Social Business Students’ Forum (SBSF) at Daffodil International University.

Farhana Noor

Farhana Noor, PhD scholar (University of Dhaka) MBA-Marketing, BBA-Marketing. Currently she is working as an Assistant Professor Department of Business Administration, Faculty of Business and Entrepreneurship at Daffodil International University.

Sharmin Jahan

Sharmin Jahan is a dedicated and accomplished Assistant Professor of marketing with a passion for education and research. She has completed BBA (Marketing) from University of Dhaka, MBA (Marketing) from University of Dhaka with a very impressive academic achievement. She has got a scholarship in her educational Journey for her academic achievements. In the undergraduate program of Business Administration, she is teaching many courses of Marketing Such as; Principles of Marketing, Marketing Management, Consumer Behavior and Strategic Marketing. Currently she is pursuing her Ph.D. from the University of Dhaka which is the top Public University of Bangladesh. In addition to her academic pursuits, she maintains strong ties with the industry and actively collaborates with professionals and organizations to bridge the gap between theoretical knowledge and real-world finance. This collaboration ensures that teachings remain relevant and aligned with the ever changing world of Marketing.

Ms. Tamanna Sharmin Chowdhury

Tamanna Sharmin Chowdhury is a dedicated Lecturer (Senior Scale) in the Department of Business Administration at Daffodil International University. She holds both a Bachelor of Business Administration (BBA) and a Master of Business Administration (MBA) with a concentration in Marketing from North South University,Bangladesh. With a strong academic foundation and a passion for teaching, Tamanna specializes in Marketing and teaches a variety of undergraduate courses, including Principles of Marketing, Integrated Marketing Communication, and Brand Management. Her teaching approach blends academic rigor with practical insights, ensuring students are well-equipped to tackle the challenges of the dynamic business world. Tamanna maintains strong connections with industry professionals and organizations, fostering collaboration that bridges the gap between theoretical concepts and real-world applications. By integrating industry practices and trends into her courses, she ensures her students are prepared for contemporary marketing challenges. Committed to empowering future marketers, Tamanna's expertise and dynamic teaching style inspire her students to excel academically and professionally.